Flexaago

Redefining Time
and Giving Back

Overview

Flexaago is a black-owned wristwatch brand in the United States with a unique story: its watches tell the time in different languages, with model names that translate to "time" in various global tongues.

Challenge

Flexaago wanted to reimagine its packaging to provide customers with a "wow" factor—luxurious, eco-friendly designs that customers would cherish rather than discard. The packaging needed to reflect the brand's premium positioning and commitment to sustainability.

Beyond their innovative products, Flexaago aims to inspire underprivileged kids in developing countries, proving that "impossible" does not exist. A portion of every purchase supports charitable efforts worldwide.

We worked closely with Flexaago to craft a packaging suite that blended luxury with environmental consciousness:

Sleeve Box: Designed an elegant yet functional box with eco-friendly materials, incorporating Flexaago’s unique brand aesthetic.
Mailer Box: Created a sturdy and stylish mailer box for secure shipping, ensuring the unboxing experience remained memorable.
Shopping Bag: Designed a sleek and reusable shopping bag to complement the brand's eco-friendly ethos.
Stylish Envelope & Thank You Card: Crafted a thoughtful envelope and a personalized thank-you card to enhance customer appreciation.
Rollup Banner: Designed a visually captivating banner for promotional use, highlighting the brand’s story and mission.

“The design was more than what we expected. We’ve got a lot of feedback about our new packaging suite. Great service and delivery!”

Abolaji Alabi

Founder

The new packaging suite elevated Flexaago’s brand perception, providing a luxurious and memorable unboxing experience.

This was reflected in the growing Flexaago family content shared across social media, where customers showcased their excitement and pride in being part of the brand. The eco-friendly approach resonated deeply with socially conscious customers, further solidifying the brand's values.